Email Marketing: When You Should Start And How Often Should You Email With Your Email Marketing System
If you have a large or small business, you should definitely start your email marketing campaign immediately. By that, I mean the process of collecting prospects’ and customers’ email addresses to your database, and then sending them relevant information and offers via email.
The decision of how often you should email is less clear. The choice must be made by looking at several factors.
Here are some ideas to help you determine the optimal length of time between emails.
Look at the marketplace. Imitate what your competitors are doing, particularly those who are successful. At least, use their example as a pattern to begin from.
Of course, when you begin acquiring readers, you can and should inquire how often they want to get emails from your company. You should not take what they tell you as gospel however: people are not always honest in these type of surveys. As an example, people will report that they never buy from telemarketers, when their credit card statements reveal the opposite.
Rather than try and decide why this happens, it is far better to simply realize that does happen and make plans accordingly.
Therefore, when conducting your own marketing, it is foolish to take anything at face value. To the contrary, commit yourself to radical testing to decide the best course of action.
Also remember the distinction between autoresponders and broadcast emails.
Autoresponder emails: decide how how often you will send out your autoresponder emails. You could decide to send them every day.
Broadcast emails: how often can write them? Even more important learn what your readers will appreciate and best respond to?
With a little effort, you can arrive at the best frequency for your emails that are sent from your email marketing system.
