Get the Quickest Traffic to Your Website
If you have a website, you need traffic.
You may be asking: what do you mean by “traffic”. I’m glad you asked. Website traffic refers to people checking out your site. Consider the possibility of laying out the investment to build a website, and thousands of dollars later, you have nice-looking site that no one knows about and thereby not earning you money. You may as well put a McDonald’s smack-dab in the middle of Death Valley.
There are many ways to get traffic. If you need traffic fast, there are two basic methods you can use.
The first method you should consider is borrowing traffic. If at first you’re unsure if this method will work for you, please carefully consider it because it can be a very powerful means for getting new leads. The basic idea is for another website owner to suggest that his or her readers look at your offer. Generally, you will need to pay a commission or referral fee to encourage this action on the part of the website owner.
This particular method is effective for two reasons I’ll mention. Firstly, the website owner has already gathered the list of people who are interested in your specific topic, saving you the expense and time of identifying them. Secondly, in so doing you are “borrowing” on the goodwill of the referrer. Consider in your own experience. If you need to make a buying decision, do you place more weight in traditional, self-serving advertising or upon the impartial recommendations of friends and advisers? Most people choose the latter.
The “borrowing traffic” method can generally be performed without upfront cash, though you will have to pay a percentage of sales.
The next fast-traffic method we’ll discuss is paid advertising. There are several types of paid advertising, and the very first you should consider is pay-per-click advertising. Google’s Adwords program is the easiest to begin with, and eventually you will want to research using Yahoo and MSN as well. Pay-per-click advertising’s great benefit is the ability to hone in one certain keywords that people are looking for, and as an added bonus, you can start getting traffic in 10 minutes or less.
This method, if performed properly, works for a number of reasons. Among the top reasons it works is you are causing your ads to be displayed based upon specific words used by searchers. Another reason it can be effective is that is trackable. Google, for example, has built-in analytics tools and you can use them free of charge. After a period of time, you will be able to tell which keywords generated the most “clicks”; i.e. visits to your website based upon your ad. With Google’s conversion tracking tool (also free) you can also determine which keywords lead to a buying decision.
The “pay-per-click” model does require a cash outlay, though Google generally won’t bill your credit card until the end of the month. At first, you will want to monitor your Adwords account frequently to ensure you are not spending more than you intend, although once you have your ads and website optimized, you will likely want (and happily buy) all the traffic Google can send you, because you know it will be profitable.
I had discussed just two techniques for website traffic generation. Other articles will give you even more options.
