Internet Marketing Essentials
PPC and SEO are the two biggest forms of internet marketing. PPC stands for pay per click. SEO is Search engine optimization.
Pay per click, or PPC for short, is one of the fastest and most effective methods for marketing a product. The most poular PPC site is Google AdWords. Those are the advertisements you see all over the internet. The most noticeable place is when you search for something on Google and off to the right hand side of the results are thos ads.
Those ads are a result of someone paying a premium to have their ad show up whenever a search for a certain word or phrase occurs. If you are an internet marketer you must do some research to find out which keywords will get you the best results at the best price in order to sell your product profitably.
Getting a site to show up on the left side of the Google search results requires a little more patience and skill. A person who does this type of marketing uses SEO to get his website noticed.
There are certain things that must be done properly to be effective at this type of internet marketing. It is quite a bit more time consuming than PPC but once it is done effectively you get traffic for free! Of course you must mantain your site to keep the high rankings for certain keywords but it is well worth the price!
SEO experts are constantly tweaking their sites and web presence so they can keep their high rankings. They have what they call “on page optimization” and “off page optimization”. Both are very important.
When you optimize your site with a certain keyword that is on site optimization. It involves using the word enough times in the right spots to get the page noticed by the search engines. If you put it in too many places the search engines look at it as spam and ignore your site. Off site optimization uses other people’s sites to gain rank.
The more sites that link to yours the more credibility you have with the search engines as an important site in your particular niche. It is also wise to have the back links embedded into the keyword that you want your site to be ranked and known for. This is called using anchor text.
Those are the two major methods for Internet marketing. There are more detailed reports on mastering both types of marketing all over the internet. If you are interested in using the internet to market your product or service it is wise to learn how to do both or hire a proffessional who knows how to do both.
