No One Inspires Confidence Like LifeLock

by Jed Jenson

Just as you wouldn’t buy a car without looking at the different types of vehicles available, you wouldn’t choose an Identity Theft Protection company without first looking at the services provided by each company. With their CEO, Todd Davis, confidently displaying his social security number on national TV, LifeLock is giving its competitors a run for their money. Just how does LifeLock keep their CEO and members feeling confident? The following 5 ways detail how LifeLock compares to other identity theft protection companies.

First, in order to truly protect your identity from being stolen, you have to prevent the theft from ever occurring. LifeLock differs from most identity theft companies in that LifeLock offers preventive services in the form of setting fraud alerts on your credit files with all 3 credit bureaus. Fraud alerts prevent lenders from issuing credit or loans without writing or calling you for verification. While most companies merely monitor the activity on your credit report, LifeLock goes a step further by requiring your verification before activity can occur on your credit report.

Second, LifeLock provides you with a copy of your credit report from all three credit bureaus on an annual basis. This enables you to review your credit files to see if there has been any unauthorized use of your personal information to open fraudulent accounts. Although some identity theft companies only pull credit reports from one bureau, LifeLock pulls from all three bureaus giving you a greater ability to see any activity on your credit report.

Third, LifeLock continues to keep a “lock” on your personal information by ensuring that your name is removed from junk mail registers, pre-approved credit card mailing lists and that you are on the “do-not-call” lists. These avenues are then “locked” from thieves who attempt to secure credit cards in your name or who call to trick you into giving them your credit card information. In addition to preventing identity theft via snail mail and the telephone, LifeLock also offers eRecon and TrueAddress services to monitor websites and national databases for illegal use of your personal information or unusual changes to your personal information.

The fourth way that LifeLock protects you and your family’s identity is by protecting your children’s identity as well as your own identity. Through the provision of identity protection services for your children, LifeLock leaves no chances of someone in your family falling prey to identity theft criminals. Children are often overlooked by other identity protection companies but are often a targeted population by thieves. A child’s identity can be stolen and never realized until the child is in high school or even college. LifeLock provides a monitoring service specialized for children up to age 16.

Lastly, LifeLock offers two ways to save you time, effort, and worry in the event that identity theft occurs. First, with LifeLock’s WalletLock system, LifeLock will provide an agent to assist you in cancelling credit cards and in contacting the necessary agencies to restore your identification if your wallet is ever stolen. LifeLock also backs up their identity theft prevention services with a $1,000,000 full service guarantee. If someone steals your identity while you are a member of LifeLock, they will cover the costs associated with restoring your good name and credit.

With the growing number of identity theft protection companies, it is important to know how each company stacks-up to their competitors before deciding which company to use to protect your identity. LifeLock’s identity theft prevention services place LifeLock among the leading companies that provide identity theft protection services.

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