Optimising your web site with legitimate backlinks
No one doubts how effective good content is to your website. It is not only of value to your visitors but other websites will seek you out looking for sites to link to or from or to which they can set up RSS feeds
Traditionally many sites used email blasts driven by link farms to obtain reciprocal links to their website. Unfortunately many of these resulted in so called “black hat” practices which lead to sites being penalised or worse still, black listed. I would suggest that you stay away from any such offerings, most particularly the free services.
In spite of the “black hat” practices of some, building backlinks is a significant process to be followed for improving your web site’s optimisation. This will result in a higher PR score and improved ranking in search engine results
You shouldn’t be dismissive of requests you get from legitimate web owners looking for a link to you or you linking to them. There are however a few easy rules to abide by to assist you out.
1. Check the traffic and page rank scores of the page linking to you in addition to as the domain. Ideally high traffic and a high page rank score are what you look for but don’t be put off by a low page rank score.
2. Check to ascertain if the site is diluted by a multitude of outgoing links and few inbound links. This is particularly important if the outgoing links are unrelated to the site’s own content.
3. Check the relevance of the site’s content and theme to your own internet site. Unsuitable links do you no favours with the SEs.
4. Check the relevance of the site’s content and theme to your own internet site. Unsuitable links do you no favours with the SEs.
5. Don’t consent to any request unless you have proved the website’s current details and its history. What is being displayed at the domain now may be quite different to what a former owner of the domain had on the web site.
6. Check to ascertain if the site is diluted by a multitude of outgoing links and few inbound links. This is particularly important if the outgoing links are unrelated to the site’s own content.
At the end of the day your link building program is a long term strategy that requires commitment, time and resilience. It can pay off handsomely if done correctly. If you’re not interested in doing this yourself you are able to engage SEO specialists who supply such a particular service.
Because well ranked websites will invariably receive many requests for backlinks each day you will need to personalise your requests and be sure that they are directed to the individual, not a generic email address. Take some time to research the website identifying who is responsible for maintaining the site and the email address you can use to contact them. Social networks can prove invaluable in doing this and finding such information.
