Real Estate Leads
How to generate more real estate leads has always been a hot topic with Realtors. With many Realtors no longer door knocking or cold-calling, the Internet has become a focus point for Realtors looking to for real estate lead generation. With fierce competition and buyers and sellers ’shopping around’ before choosing someone to represent them, Realtors now need to offer free tools such as user friendly websites that are about the client, not about the Realtor.
Here you will find some useful information on how Realtors can increase their real estate leads. The tips below will help Real Estate Agents not only get more leads, but how to turn those leads into lucrative sales.
Get high placement in search engines such as Google, Yahoo and MSN.
80% of Buyers and Sellers start their searches here so you need your websites to have top placement. Separate websites for Sellers and Buyers is a way to accomplish this. Because Buyers and Sellers searches are very different from each other, you need separate websites that get high ranking for both types of clients!
Offer free services with your websites.
Don’t make them about you, make them about your clients! A free service such as CMAs where they don’t need to call you. This can be done via an ‘online form’. Sellers don’t want to always give out their contact number but usually have no problem giving out their email address.
Go above and beyond!
Daily emails of new listings is fine, but be sure to also send your client a personal email every ‘now and then’. Remember, if you forget about them, they will have long forgotten about you.
Website must be user friendly.
If searching for a CMA in a certain area. Sellers don’t want to navigate thru 3 pages of your website just to spend time composing a long email about their home. They want a basic template where they fill in the fields.
Offer free Buying and Selling tools to your clients.
Most Buyers and Sellers do lots of research before choosing to work with a Realtor. Get the upper edge on your competition by offering a free eBook.
Most real estate boards provide Realtors with standard tools that ALL Realtors are able to offer their clients, making competition fierce. In order to separate yourself, you should explore different options for real estate lead generation. I feel internet marketing is the way of the future and with Buyers and Sellers shopping online; YOU NEED to put yourself in front of them. You could be the best Realtor in your market but without the proper tools, you will continue to struggle.
