Search Engine Optimisation Hype Log
There’s a huge amount of hype inside the SEO industry probably because it is a techno field plus is very competitive so everyone is attempting to eyebrow everyone else and get the upper edge.
Being in my antiquated 40′s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes Search engine optimisation can be technical but only usually after you got it completely wrong in the beginning – your website that is. If you did not engage an SEO advisor to supply you with the run down Before you decide to start building the chances are you finished up with a web site pierced with a thousand SEO holes. Websites like these normally takes some fixing for sure. The majority of web developers know nothing with regards to Search engine optimisation and what they do know they rarely implement because they are not requested to by you! Not employing a good SEO advisor is like developing a three storey residence without using an architect and engineer and expecting the builder to get it right – no way.
I come across a good Search engine optimization site once in every 100 sites. It is a weak track record for web-developers. Every other single web-site is a ship filled with holes sinking in the lower regions of page 196 of Google!
So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google uses back-links a lot right now to judge a sites popularity. However, it’s now a breeze to produce backlinks of good quality in significant amounts to unbalance the ranking game. Google knows it’s got to find a way to balance this out. When it does, most people’s position will come crashing towards the ground overnight.
On the other hand, Google always wants High quality content – the best it can show. If you have this, then because content is the only reason why we have search engines in the first place, your site will always flourish regardless of what twists and turns Google puts its search engine algorithms through.
By no means ever overlook that content is king within the Search engine optimization jungle. Ignore at your peril.
We struggled to get content material on clients web sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their internet sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don’t imagine that anyone can just add content to a web-site and miss out on the platform you’re adding it to. Google wants to make sure that the content material is not just the best for the search phrase requested, but it also offers the very best user experience. So be sure to cross your T’s and dot your Search engine optimisation eyes when it comes to making certain your website provides the very best experience such as performing these :
Ensure your server is fast – Google just lately added this one – upgrade right now if it takes too long to download your webpages
Make certain ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful text on any web page – the more the better for Google
Make certain that if you are utilizing a Website cms that the URL’s are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content to your internet site (maybe you have a flash site), then at the least add a blog attached to your site – this helps a great deal
When you next renew your domain, renew not less than three years – of course longevity exhibits maturity and raises trust
Back links and more backlinks
And lastly don’t stop back-linking. Right now it is the powerhouse for SEO but do not rely on this for the future.
So I hope this has helped ‘de-hype’ a few of the Search engine optimization resources out there and helped you along the Search engine optimization road a little bit further.
Discover more SEO tips and tricks. And if you need a great SEO Consultant we are based in Singapore (so our rates are great!) but we work globally.
