Selecting the right keywords is easy
Good keywords can be compared to a good tagline. They are both equally important for the success of your advertising campaign. Your keywords are in effect the base of your PPC advertising campaign. If you choose weak keywords they will cause your campaign to fail, however strong ones can make your campaign soar.
In order to make a good keyword list you will need to make sure you do your research. Drill down and look into every likely keyword carefully. You can then choose the very best keywords for your campaign.
Here is an example to clarify the concept of keywords. “Real Estate” can be used as the base keyword.
Because of high commissions “Real Estate” is a very saturated word on the Internet.
Your initial step will be to compile a list. Think of the many keywords your potential customers might use, when they think about the base keyword. Take our example “Real Estate,” searchers can use alternatives such as; investment property, real property etc. These keywords are just the tip of the iceberg as they are quite similar to the base word. This means that you should search a little more.
After this you will dig down into the different specialty markets of real estate. For example; commercial real estate and boarding houses etc. Then you will mix these sets of keywords and generate new ones.
You can start an exclusive campaign using just real estate company names. You can even add a .com to your country extension. Even if there is no domain under this name it will not matter because searchers often use these types of variants and you will pick up some cheap traffic this way.
Try not to use general keywords; a better idea is to use keywords that specifically target your own niche market. Put yourself in your potential buyer’s shoes to discover the keywords that they use.
Here are some winning tips:
- Attach .net and .com to keywords.
- Domain names and company names can also draw customers.
- Try adding superlatives to your base word like best, cheap etc.
- You can check out your site log files; they will tell you what words and phrases your clients use.
- Your competitors sales copy is worth checking out.
A good tactic is to make different lists for different categories of keywords, plurals in one, typos in another. If you do this you will be able to pinpoint your potential customers better.
Go ahead and make long lists of keywords with the help of the information provided in this article. With the right keywords there will be nothing standing in the way of your success. So build and cement your PPC campaign with a strong foundation of effective keywords. All the Best!
