The Advantages and Disadvantages of Using Subdomains
Using subdomains is not preferable because they don’t look right, require using a prefix name, and are overlooked by seach engines; this is why most businesses don’t like to use them. Lets learn the truth about subdomains.
A subdomain is substitute or second level of a domain. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. Subdomains do not have www on the front of them.
Subdomains rank efficiently well. Search engine spiders and bots are not prejudiced when it comes to the ranking of subdomains and regular domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or regular domain name doesn’t make a difference at all.
Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking.
Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the subdomain to get around this so that search engines can read the folder as one set of site information.
Some are concerned that if the main domain is prohibited that their subdomain will be shut down as well. A banned main domain will have an effect on the subdomain. This usually happens when a domain is used for something other than its original intent, like putting adult material on a site when that purpose was not in the agreement.
Using a subdomain is not wrong. It is perfectly ok to make each subdomain into its own division. If the answer is no, obtain a main domain name and keep that as your official landing page.
