Ways to Keep Your Podcast Listeners Coming Back for More
Podcasts are a fantastic way to have visitors gain interest in your website, and to attract new traffic. It can take some time to build up an audience. We will discuss some ways to keep your listeners checking to see if your newest edition came out yet.
First things first- you heed to have high quality podcast content. Your listeners will come back if your information is helpful and/or entertaining. In order to have fresh content, you should consider ideas like having a co-host, interviewing experts on the topic, answering listeners questions, etc.
You might want to think about having a “teaser” to keep your listeners coming back. Think about TV shows and how they feature a clip from the next episode, often after the ending credits roll. This excerpt gives the audience a “teaser” on what is upcoming; their curiosity will keep them coming back for the next episode.
You might also think about your local radio station. They typically hold several contests throughout the year- you can apply this principle to your podcast. Try teaming up with other website owners who might be willing to help you promote your contest, or to donate prizes. During each podcast, give out a clue, such as a keyword or phrase- something they can use to help them to win the contest.
The contest could go on for 4 episodes or so, and at the end of the contest, you could ask your listeners to send in an email with all 4 clues. The first three that submit correct entries could be the prize winners.
Getting your listeners involved with your podcast is a great way to get them to come back for each new show. If they feel that they are a part of the podcast, they will be more loyal as listeners. Give them a number to call where they can leave feedback or record a promo message for your show.
This is something your local radio station may do as well. If you have ever heard them play the recordings of normal people saying “you’re listening to WWXX on 103.1″ or something along those lines, you know what I am talking about. This creates energy and excitement. The people you feature will feel famous if they hear their self on your show.
If your podcast isn’t quite taking off as quick as you would like, keep working on developing quality content. Don’t forget to keep marketing it. After some time, the time you put into it will pay off and you’ll be enjoying a steady and loyal audience.
