Web Design Graphics – Best Ways To Boost Conversions
A lot of people ask “are web design graphics important to Internet marketing?”, so let me answer this way:
First off, not everyone agrees on the answer, so let me explain the two major thoughts on marketing graphics:
1. Web graphics design has little or no measurable effect on sales or conversions.
2. The other group strongly believes that marketing graphics are very important, and can make significant improvements to both sales and conversions.
Which group is right?
Well, I think the second group has got it right. Let me explain why…
We all want visitors to do something on our site…add content, buy our products, or subscribe to your newsletters and broadcasts. We want each website visit to last longer, and have more things happen. We want to monetize our site better.
Now, if you go on a job interview, or meet someone new, what happens? If you said “instant first impression” – you are right!
Well, that’s what happens when a new person comes to your site. Now, that first impression may be wrong, but it doesn’t matter, because if they think it’s wrong, they are gone.
Anyways, do you think web design graphics have anything to do with first impressions? You can bet your last dollar on that, because they are proven to be the biggest factor in forming the first impression.
Try putting up a boring unattractive site, and see what happens. Everyone will think “another useless website” and leave. You will lose people before they ever discover the amazing content you are sharing.
Use some well matched web graphics on your site that grab attention, and you will see how it affects your sales, stats and conversions.
Recall some of the websites you added to your bookmarks when you first visited. Recall how they got your attention and made you read on and interact with the site. That first impression is created by the visuals – the pictures, and if you have professional images that match your message, you can really boost the results you get.
Good graphic design is the best way to create instant differentiation that gets people’s attention and gets your site read and visited. You can even find some graphics packages already made that will boost your results quickly.
If your website isn’t memorable, why not try putting some exciting graphics on your website? It might be just enough to tilt your visitors into action.
