Yvonne Chihak: 3 Tactics to Maximize Your “Ezine Solo Ad
When you send an ezine solo ad via a well researched ezine, you get very high quality targeted leads. Ezines tend to be targeted because their lists are made up of people who requested information on the ezine’s content. No matter your niche, you can find an ezine targeting that market.
But before you rush out and start sending your ezine solo ad, here are 3 ways to make sure you get the best return on your investment:
1. Do you have a lead capture page for your ezine solo ad? Avoid the wasteful effort that traps so many brand spanking new marketers by not sending prospects to your opportunity site first. Instead, create a lead capture page and grab their name and email so you can continue marketing to that targeted ezine solo ad list.
You know that most people won’t buy the first time. So if you don’t have a way to get their name and email and to continue to remind them of your opportunity or product, you lose them forever and just wasted time and money. Your “ezine solo ad” will be effective if you capture names and emails using a lead capture page.
2. Do your research on the ezines you want to send your ezine solo ad through. Some ezine owners are lazy and a few will flat out lie. Talk to the ezine owner by email or phone. Get some referrals and contact them. Also sign up for that ezine so that you will receive a copy of your own ezine solo ad when it is sent out. Make sure you get a firm commitment for the date and time the ad will go out and watch out for it.
Ask the newsletter owner to send you a copy of your ezine solo ad before he or she sends the mailing to their list. Check to be sure your links work and notify the ezine owner of any changes you make.
3. Before sending out your ezine solo ad, get a tracking link. You can set up a zero cost click tracking account using click audit. Then simply copy the exact link they provide and use it as the link in your ezine solo ad for your lead capture page. From this you’ll know the number of people who clicked on your link. You can use other tracking tools to get more detailed tracking.
Tools like adtrackz will give you more tracking abilities. By tracking, you’ll know if you should spend your ad budget on that particular ezine based on the number of click to opt in ratio for your ezine solo ad.
Placing an “ezine solo ad” can really help boost your business, put money in your pocket and build your list. Use it often.
